Elite Sales & Marketing Leaders Aren’t Born. They’re Built By Experts.

Get 1:1 coaching from the guide PE firms and CEOs trust to evaluate and upgrade revenue teams—then use it as your competitive edge and become an indispensable C-suite executive

 You Might Be Performing—But Are You World-Class?

Consider this:

  • Do you have a clearly documented sales process with conversion rate benchmarks and compliance tracking?

  • Are your lead generation efforts generating ROI—or just motion?

  • Is your sales team structure aligned to strategic goals, with clear role definitions and onboarding paths?

  • Can you confidently speak to CRM adoption, pipeline coverage ratio, and forecast accuracy—at the board level?

  • Are you actively leading Quarterly Business Reviews with your top accounts?

  • Is your comp plan motivating the right behaviors—or creating hidden churn?

This is what commercial excellence actually looks like.
And most leaders have blind spots they don’t see until it’s too late.

Let’s be honest: most revenue leaders believe they’re doing well until a private equity firm puts them under the microscope.

The most successful PE firms don’t wing it. They evaluate their commercial teams using a proven 18-point framework that separates elite operators from everyone else.

Here’s the uncomfortable truth:
You may be hitting your number… but your fundamentals might be broken.

I’m not here to critique—I’m here to help you close the gap.

Upgrade Your Performance with an Operator Who’s Sat in Your Seat

 You’re in the Right Place If You…

  • Just took over revenue or marketing in a high-growth or underperforming org

  • Feel like you’re grinding instead of scaling

  • Know your board expects precision—but your data and playbooks are murky

  • Need to level up your team, your systems, or your leadership

  • Want to learn how PE-backed top performers actually operate

I coach and advise revenue leaders who want to:

  • Lead with confidence in PE-backed environments

  • Build scalable systems across sales, marketing, and partnerships

  • Align cross-functional teams to the value creation plan

  • Prepare for C-suite roles and outperform expectations

Ways I Help:

  • Revenue Leadership Coaching (1:1 with VP/CROs)

  • Onboarding Support for New Sales Leaders

  • Scorecard & KPI Design

  • Commercial Team Diagnostic (based on Shore’s 18-point framework)

  • Retained Search & Talent Assessment (when a leadership upgrade is needed)